Merida

Building bikes since 1972

We have been in the business of making bikes for over 48 years and while lots of things have changed over the years, we still make our bikes by hand. It was very much the intention of our founder Ike Tseng to improve the reputation and the quality of bikes ‘Made in Taiwan’, and that still remains the main objective for us today.

The ‘creation’ of a new bike starts with our highly skilled R&D team, which is based in the technology heart of Germany, where new ideas, concepts and trends get put into the outline of a new bike. From there it goes through countless stages of drawing, modelling and measuring before the first prototypes get hand built and welded in our factory in Taiwan. These prototypes go through many stages of testing and refining until the final goal is reached. Parallel to this process, we have our graphics and colour team working tirelessly on giving the bike the perfect look. Our R&D team is a colourful mixture of skill sets and rider backgrounds bringing experiences, ideas and trends from all aspects of cycling together.