Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept them connected to what matters most ever since. Their mountain biking roots run deep in every bike they create.The inspiration they get from the mountains right outside the door ensures that dirt finds its way into every Norco design. Norco is more than just a bike company. a collection of passionate riders dedicated to putting everything they have into creating the best bikes for the riding they love.
Since the first knobby tires left their mark on BC trails, Norco has been there. They will never stop imagining and creating solutions to make riding better – from innovative suspension and frame design to leading the charge in the electric era.